User Behavior Analysis for Feature Monetization in a Fitness App

As a data science consultant for a fitness-tracking mobile application, I led an analysis aimed at uncovering distinct patterns in user running behavior. By examining variables such as frequency, duration, intensity, and consistency of workouts, I segmented users into meaningful groups based on their activity profiles. These insights were used to recommend tailored premium features that align with the needs and preferences of different user segments—supporting strategic decisions around product development, personalization, and monetization.N.B This is artificially generated data.